Our Advisory Board

Meet the esteemed members of our Advisory Board, a select group of accomplished individuals bringing diverse expertise and experience to guide our strategic endeavors. They provide invaluable counsel that aligns seamlessly with our mission to empower startups, investors, and brands in catalyzing positive change in the techstyle and agrifood sectors and beyond.

Andrew Merrie

Head of Futures - Planethon

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David Tring

Denim Head - The Magic of Denim Consultancy

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Edwin Keh

Lecturer - The Wharton School, University of Pennsylvania
Board of Directors - Fast Fish Fashion Japan

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Since 2010, Edwin has been a faculty member at the Operations, Information and Decisions Department of the Wharton School, University of Pennsylvania. He teaches and does research in the areas of global supply chain operations and innovation. Till November 2024, Edwin was also the CEO of The Hong Kong Research Institute of Textiles and Apparel.Edwin had a 20+ years career as senior executive with several US consumer goods and retail companies. He is on the advisory board of multiple social enterprises and NGOs including the Expert Panel of H&M Foundation’s Global Change Award for year 2018 & 2019. He is a Board Member of Hong Kong Alliance of Technology Innovation.Edwin was named the top Innovative Retail Leader by Inside Retail Hong Kong in 2019; one of 20 “remarkable individuals” tackling Global Issues in 2023; “Asia’s Most Influential” 2022 by Tatler. He was awarded the Medal of Honor in 2020 by the government for his research work during the pandemic. He is on the Debrett’s Hong Kong 100 as one of the most influential people in Technology and Digital sector, and a recipient of the Production and Operations Management Society’s Excellence in Production and Operations Management Practice Award. He has over 30 IPs which won about 100 global invention and design awards.

Managing Director - Bits x Bites

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Matilda is founder and managing director of Bits x Bites, China’s pioneer food tech venture capital investing in startups tackling global food system challenges.Following a career in agrifood consulting with corporates and building her own startup, she made it her mission to address the gaps in the interlinked food supply chain. Now as an investor, she helps advance teams and innovations that can create enduring value while improving the sustainability of the system that produces, processes, and delivers our food.In addition to Bits x Bites, she founded Yimishiji, China's first online farmers market and farm-to-table e-commerce platform. The company promotes ethically grown producers, naturally made and minimally processed food. It also empowers consumers to eat better, safer, cleaner and more mindfully.Her earlier career includes leadership roles at IDEO and BCG (The Boston Consulting Group) in Shanghai and Washington DC. She holds an MBA from the University of Chicago Booth School of Business.

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