Driving Impact through Retail Plastic Circularity Pop Up @ Fabrica X
This year our Innovative Impact Retail Store, Fabrica X launched a signature campaign on ocean plastic waste by featuring a selection of sustainable brands with innovative products that use recycled plastic waste as raw materials.
From Trash to Treasure
With an aim to inspire consumers the concept of sustainable consumption from multiple perspectives, and to reverse our habit of fast-paced consumerism, “Plastic Circularity: Trash to Treasure Pop Up” offered innovative products, mini exhibitions and experiential workshops spanning across three key areas: Sustainable Retail, Education, and Experiential Discoveries.
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Key Areas
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Founding Year
Headquarter
Business Stage
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Key milestones
Job openings
Key investors
Read their success story
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Thematic Workshops
In addition to showcasing conscious lifestyle products, Fabrica X also partnered with The Ocean Material Group to host several Ocean Material Recycling Workshops and a mini exhibition. All plastic wastes used in the workshop series were collected locally - from HSBC Clean Waterways Program's solar-powered boats and The Mills' shopping mall, which were then sent to New Life Plastics to be processed into flakes. During which, participants experienced the fun in making everyday products from rulers to coasters, using small-scale recycling machines.
The Ocean Material Recycling Workshop was brought to you by Ocean Material, HSBC, HKRITA and New Life Plastics Ltd.
Campaign Highlights
1,300
workshop participants
67%
participants are more willing to practice reducing, reusing & recycling in their daily lives
73%
participants gained a better understanding of the usefulness of plastic after the workshop
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Impact Measurement
Fabrica X hopes that our Impact Retail strategy can instill a mindset change in our workshop participants through an experiential, educational and sustainable retail model. Surveys were conducted to find out participants’ understanding and acceptance in different knowledge areas (19% survey uptake):
On Knowledge Gain
participants became more aware of the issue of plastic pollution for the marine ecosystem, human health, and ways of tackling these issues from an individual capacity
- 58% of participants were able to gain more knowledge in all four key areas of ocean plastic pollution - ocean plastic pollution, the impact of plastic on the marine ecosystem, the impact of plastic on human health and the usefulness of plastics.
- 73% of participants gained a deeper understanding of the issue of ocean plastic pollution and the impact of plastic on the marine ecosystem
On the Intention to Live More Sustainably
After understanding the context of ocean plastic pollution in the world and for Hong Kong, participants showed a higher willingness to practice sustainable habits like reduce, reuse, and recycle.
- Having learnt more about the key issue raised in this year’s Impact Retail concept, 67% of participants said they are more willing to practice reducing, reusing and recycling in their daily lives.
On Promoting Circular Economy
Participant understands that although plastic is environmentally damaging, it has its usefulness especially when used in a circular manner. As such, participants are more willing to not only recycle but activity consider buying items that’s made in a circular way, such as items made from recycled polyester.
- 73% of participants said they have gained a better understanding of the usefulness of plastic after the workshop, which in part helped motivate participants (89%) to recycle more in their daily lives and express a higher willingness to buy items that are upcycled from plastic waste (88%).
On Reducing Plastics
It is equally important for Fabrica X to introduce the attitude, values and mindset change that’s needed to reduce the unnecessary consumption of plastics. And through our workshops, participants have shown a higher intention to reduce and reuse where possible.
- 75% of the participant learnt more about the dangers of plastic pollution on our health through our exhibition. This in part, motivated them to be more likely to reduce (86%) and reuse (76%) where possible.
In the long run, Fabrica X aims to catalyze a mindset change where an individual’s value and attitude can lead to the intention to adopt a more sustainable lifestyle, through our educational exhibition, experiential/hands-on workshops, and exposure to sustainable retail brands.
Stay tuned to our upcoming campaign on Biomaterials in January 2023.